How Amazon Helped Me Decide To Quit Writing About Self Development

If you’re a member of Amazon Prime then it’s highly unlikely that you missed ‘Prime Day’ recently where Amazing slashed prices to thousand of items to tempt people to spend online at a time that is traditionally very slow for retailers.

There were indeed some great bargains and we bought a pressure cooker that was less than half the normal price and one we’d been considering for some while.

However, there is a more insidious side to ‘Prime Day’, and that was what has followed.

In an attempt to keep things moving Amazon have been emailing their subscribers every day with the chance to get ‘free’ merchandise and a heading of, ‘It’s giveaway time!’.

To get free stuff you needed to click on the link in the email that took you back to Amazon. Once there you would be greeted by a bouncing box and all you had to do was click on it for the box to open and reveal that it was empty or had the free merchandise.

If you were unlucky as the vast majority of people are, that’s okay, because they would then offer you the product at a reduced discount – say 33% off.

This is classic bait and switch.

When you first saw the item you chose to click on you became invested in it. You wanted it because otherwise why would you click?

In your mind at a deep level you already owned that product, you’d been anchored to it in the same way a pet shop will try and anchor you to a cute puppy by thrusting it in to your arms..

Losing brought a certain sense of disappointment, but hang on a minute because then comes the switch with Amazon telling you that you can still get it for way less than it ‘normally’ cost.


If Amazon had sent you the reduced rate as it was in the email you almost certainly wouldn’t have bought, and they know that.

But by lighting your brain up with the chance to get it for free, then disappointing you and then rushing in to sooth that disappointment, you are ripe for the picking.

We are under attack from this kind of dubious at best, downright disgusting at worst behavior from companies that are prepared to do whatever  they can to part you from your money.

However, if you know, then you can defend yourself.

You may be wondering, ‘what the hell has this got to do with self development or life coaching?’ and the answer is not really that much.

The truth is I have been writing about self development for over 12-years and I’m bored with it.

I still really love writing for coaches over at Coach the Life Coach, but I feel like I’ve said everything I have to say when it comes to self development.

Breakthroughs in self development are rare. It’s not like writing about tech or news in general where things are in constant flux and there’s always something new.

I ‘m not looking to quit coaching, because I love it and think I’m good at it, but I’m not passionate about writing about it any more, I’ve said what I needed to say.

What I am passionate about however, is looking out for the underdog and standing up to greedy manipulative individuals and corporations that use unethical tactics like the ones that Amazon adopted.

I’m not entirely sure what that will look like at this stage, because I’ve no wish to just rant all the time.

But I do really enjoy looking at the psychology behind the way people can get ripped off or make poor decisions.

That may not be for you and if not I’d just like to say thanks so much for sticking with me up to this point, I really appreciate it.

On the other hand, if you’re intrigued to see where this will go over the coming months, then stick around, because so am I!