I applaud your honesty! I have learned a lesson here today…

Cheers

I had no hesitation in hitting the buy button on How to be Rich and Happy as soon as I saw your half price discounted rate you offered your blog readers – and not because of the discount so much as the value I knew I’d get from it. That and the fact that I get so much value and enjoyment from your free blog, insights, ideas, humour etc made it a no brainer for me and an opportunity to give a bit back. I’m probably with Doug on the thought process about the higher price, but only for the simple reason that I recently spent out a lot on other training – not because I doubt the book’s worth/value. Have only skimmed it so far, but planning to read it on my up-coming holiday – and very much looking forward to it and feeding back.

All the best for now

Tamsin@nudgeme

We have seen a spike in sales since we lowered it so maybe we have overcome that mental barrier.

As I said above the irony is that when people have finished reading the book I hope they’ll start to make future decisions based on worth/value and not on cost.

Feel free to comment back here when you have read it. I wont filter comments so if you hate it, say so!

BTW, we are making the free download twice as long from next week because you are also right about it’s basically the same info as on the sales page and video.

I heard about the book through either Glen Allsopp or Johnny Truant (can’t remember which one was first), and came over, read the sales copy, watched the video, and read the free sample. I was intrigued, but like many people, I was somewhat put off by the price.

As for the title, had it simply been titled “How to Be Happy”, I would have probably dismissed it as fluff. Somehow adding the “rich” element gives it an air of practicality that I found appealing.

The free sample did seem light. After reading the sales copy on the web site, and watching the video, I felt like I’d already heard what the sample held. But then I dug into your blog, and realized it was all a massive “free sample”. Very pithy stuff, and wittily presented. Now I was even more intrigued, and feeling like this was something I could really use.

I had a debate with myself about the price, wondering at what price would I just go ahead and buy it. $27? Sure. $37? I think so. $67? Geez, I don’t know. This all seemed especially ridiculous when weighed it against the 12 month money back guarantee, but nevertheless this is the thought process I found myself in. I guess I came up thinking that a price over $50 made me uncomfortable, but a price under that eliminated whatever angst I had. Why? Well, maybe some of the self-reflection this book will provoke will help me eventually answer that question.

Not surprisingly then, with this price drop, I went ahead and took the plunge. I’m barely into it so far, and can’t therefore give a review. I understand the initial thinking behind the higher price, but if it created an obstacle for those who would be truly dedicated to the process (at the expense of having more people who never do anything with it), then I think you’ve made the right choice. Thanks!

Having said that, I do know plenty of people that $27 would be a stretch. I also know some people where $27 is a stretch but they make it happen if they saw the value ;-)

It can look manipulative and phoney to people that don’t know you and in the final analysis I want the book to sell on its own merits.