This was never more aptly demonstrated to me than when John Kerry confessed in his run for the White House against George W Bush, that he’d changed his stance over Iraq.
Kerry admitted he had been made aware of new information and as such had changed his opinion accordingly.
You’d think that would garner respect, for having the balls to admit in public he made a poor decision in the first place.
It takes higher cognitive reasoning to do such a thing because the older more powerful parts of your brain (evolutionary speaking) hate to be wrong.
It kicks into effect a whole host of cognitive biases designed to get you to ignore pertinent information that can create cognitive dissonance.
Of course Bush’s supporters merely lambasted Kerry as a flip-flopper and somebody who couldn’t make his mind up and therefore wasn’t statesmanlike and therefore, fit for the Presidency.
Much better to have a President who stuck to his guns and was prepared to invade sovereign countries based on little or no evidence because he and his advisers had already drawn their conclusions.
As you can imagine that long preamble was a set up that allows me to change my mind in public….again.
I have flip-flopped backwards and forwards about what to do with all the ebooks I have written and currently they sit in my store where you can buy them should you so wish.
I have had periods where I have offered them for free, but decided a year or so ago that I should charge for them or risk devaluing the content.
Well screw that, it was a poor decision on my part and who cares if some people judge value based upon price?
Let’s Make My Books Free Again
When I launched my latest book Don’t Hesitate – Meditate (An introduction to meditation for beginners and skeptics) it was a real buzz to see so many hundreds of people download either the audio or ebook version.
Would so many have bought it if I’d have charged?
Of course not, it wouldn’t have even been close and that’s the reason I’m reverting back to giving most of my books away for free again because I want to get the message out.
Aligning With Your Core Values sells well and that’s easily the best and most valuable book I’ve written solo and that will stay as it is.
How To Be Rich and Happy sells steadily too and as all proceeds go to producing more books for good causes, that will stay as it is.
‘How To Set Goals That Work’, my in-depth look on goal setting, and my ’50 Greatest Motivational Quotes of All Time’ will remain exclusive to my newsletter readers.
Strictly speaking they won’t be free as you’ll need to give me your e-mail address to get them, but you can then unsubscribe if you so wish so they’re about as close to free as you can get.
However, ‘Don’t Ask Stupid Questions’, ‘Don’t Panic’ and ‘16 Ways To De-Stress Your Life’ will join ‘What The Hell Is Life Coaching’ as free downloads from now on.
Until I get the page set up properly you can grab them by clicking on which book you would like and entering coupon code: free
Ejunkie only allow me to have 100 free downloads per day so if it refuses you the books, it just means I’ve gone over the limit, so merely try again the following day.
As I say, eventually I’ll have the page set up so anybody can download straight from the book title, but until then, download until your hearts content and I’d love it if you could share the link or post to social media and help me spread the message.
IMPORTANT: If you only want two of the three books either do the process twice using the code each time, or just download the combo pack and delete those that you won’t read. Otherwise the system will only recognize the first coupon code and try to bill you for the other book.