Yesterday I unsubscribed to the yet another hardcore advertising message masquerading as a newsletter. What on earth has happened to something that was once a great source of information?
Only a year ago I received six great Life Coaching and marketing newsletters that I looked forward to and read with interest each month (actually 3 were monthly and 3 weekly).
I am now down to just two. Why is that?
Simply put, I am sick to death of wading through 90% advertising to find any useful information. I can do that on the Internet if I want to, I do not need it coming into my in-box.
It seems to me like these companies are not just embracing permission marketing but smothering it to death at birth.
I must stress that I have no problem at all with people using this medium to try and sell me something relevant and I have indeed bought this way before.
Now however, it seems that it has become a competition to see who can sell, up sell, cross sell and affiliate sell you the most brazenly. After all YOU gave them your e-mail address so YOU must want all this stuff, right?
When I started my own newsletter in January I was determined to make it as interesting and informative as I could without trying to pries every last penny out of my readers hands.
I sheepishly admit that I do affiliate market to companies that I think offer great products and services but less than 5% of any one of my newsletters is advertising.
In fact, if anybody reads this blog, subscribes to my newsletter on my home page, and then a year down the road sees me doing what I am now whining about, please shoot me! Actually, maybe not shoot me, (I keep forgetting I live in the USA now where people take stuff like that seriously) but certainly give me a stiff talking to and maybe tell my mum about me.
Tim Brownson is a Certified Life Coach and has been unsticking people and helping them reach their true potential since 2005. If you would like to know how he can help you