Hire A Life Coach Or Pop A Pill?

I have been doing a lot of thinking recently about revamping my entire website and Blog as it is over 2 years old now, looks a bit dated and is difficult to scale up and add the content that I’d like to see in there. I have a great SEO guy but I do feel the need for me to be aware about what is happening in the Life Coaching industry because that is what *I* do and I cannot expect my web guy to know about trends within my industry.

 

I look closely at the search terms that people use to find my website and the top 2 are always Life Coach or Life Coaching and Career Coach or Career Coaching. Stress Management is usually in there at a distant third or surprisingly sometimes even lower than that. Then I heard about Google Trends a way cool tool for seeing what is happening now and over the last few years with any reasonable search criteria.  I say reasonable, because you’ll probably not get a trend if you look for Badger Baiting in Bavaria or Mongolian Mountain Goat Racing because there will be insufficient data, at least I would expect so. For normal search terms though it’s possible to compare and see which are growing in popularity and which are falling. You can also see spikes and troughs throughout the year that make it interesting, at least to me, but then again I get fascinated just looking at Donald Trumps hair.

 

I have been really surprised since moving to the US that I have seen a dip in people contacting me about stress management. I used to get a lot more calls from the UK about this and I expected that to rise when moving here. So today I have been looking at different search terms and was intrigued to see that whereas searches for Life Coaching has risen slightly over the last 2 years, searches for stress management has actually declined!

 

It seems to me that more people than ever are in need to dealing more effectively with stress in their lives yet fewer are trying to do so. Or are they? Maybe the reality is that they are relying more on prescription drugs to meet their needs and think popping a pill is the solution. Let’s face it a pill is cheaper (in the short-term at least) and easier than hiring a life coach or a counselor and actually changing the way you think to make yourself feel better.

 

Note: If you are taking medication for depression or any similar condition I am not suggesting you stop doing so without taking appropriate medical advice.

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