Beans, Burgers & Life Coaching

I watched an interesting movie last night called ‘Fast Food Nation’ It was like an expose of the meat packing industry. I have no idea of the accuracy of it and whether the kind of things that happened in the movie occur in reality. I can guess though, and my guess would be that they do.

 

About 5 years ago I was talking to a friend who had bought a tin of beans back in the UK. We’re weirdo’s in England because we have baked beans on toast for breakfast and love them. Well obviously not everybody loves them, in fact my mom doesn’t like them at all, but a good number of people do, me included. They aren’t the barbecue variety that are more popular over here, I mean c’mon, we’re not total heathens. These are ordinary Heinz baked beans in tomato sauce. This friend had just bought some tins for 2p each (about 3¢ at the time) and was encouraging me to do likewise. My response was I didn’t want to eat anything that somebody had sown, grown, harvested, produced, canned, distributed, stocked and then re-sold all for 2p. Even if they were a loss leader I was still mighty suspicious of what was in there and what practices had allowed the entire process to take place.

 

I thought of this last night as I was watching the movie and it talked about 99 cent burgers. I’m not a vegetarian, I’d almost like to be but I’m not. However, you will never get me eating a 99¢ burger, no way no how. In fact I doubt you’d get me to eat a $2 burger because it’s improbable that you can produce such a thing without using production methods that would make a Chinese sweatshop owner blush and meat cuts that I’d think twice about giving my dog.

 

So why is a life coach banging on about baked beans and cheap burgers you may well ask. Well, last week I got a call from somebody that wanted to hire a life coach for some issues round stress management and procrastination. The consultation call went well and we even talked about setting up an appointment, that was until she asked me my rates.

 

I’ll not go into the details but suffice to say she thought I was joking and/or insane when I said my session charge (usually about 75 minutes) is $129 but I do blocks of six sessions for $599. She thought it would be more like $25 per session and had no problem telling me. The call didn’t last long after that because trying to sell the value when we were so far apart was pointless.

 

Would you really want to work with a professional life coach that charges $25 per hour? Would you be confident that he or she was qualified, experienced and dedicated to life long learning?  Over a year on average I spend at least $500 per month on self-development books and training materials! I don’t think it’s enough to get a certificate and think “Well that’s that, I’m now a life coach, who wants to go first?”

 

If you’re thinking of hiring a life coach don’t just look for the cheapest, look for one that can actually deliver what it is you need, unless that is, you’re happy eating 3¢ beans and 99¢ burgers for lunch.

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