Great Books On Business

I really enjoyed compiling the list yesterday about great books on self-development and thought I’d indulge myself further today and look at great sales, marketing and leadership books.

Again, as before some of these books or cd’s can be bought by clicking on:

http://www.adaringadventure.com/life-coach-orlando-coaching.html

and then looking for the company that is in brackets and clicking through. The rest should be available through Amazon.

1.  Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless by Jeffrey Gitomer – Just a fantastic sensible book that tells you how to get your customer service right. As Gitomer quite rightly says the minimum our customers expect now is satisfaction and it is necessary to go way past that to attain loyalty and keep customers for life.
2. Selling The Invisible by Harry Beckwith – In handy pocket size and cutting across sales, marketing and branding with clear sensible easy to ready advice. It is a must for any budding entrepreneur that is about to launch their first business and a great field guide for the rest of us.
3. The E Myth Seminar by Michael Gerber – 6 cd set that should be bought and studied by anybody that is interested in starting a franchise or even just running a business correctly. Gerber coined the phrase ‘working on the business not in the business. (Nightingale Conant or Red Shop)
4. How to Win Friends and Influence People by Dale Carnegie – This is almost a self-development book but I still think of it as a business book. Packed full of great advice and sensible suggestions to create win/win scenarios. (Red Shop)
5. Business Applications of NLP by Lara Ewing – If you are interested to know how NLP can help you boost your performance in business buy this 2 x cd set and you will become enlightened! (NLP Comprehensive)
6. Permission Marketing by Seth Godin – I could have included 3 or 4 books by Seth Godin but this one gets the nod as it defined the field. If you want to sell online (and who doesn’t?) this book will tell you what you need to know about building a loyal online customer base.
7. Six Thinking Hats by Edward de Bono – If you manage people and regularly conduct meetings that never seem to go quite as you had planned, go and grab a copy of this book, implement the practices and enjoy great results.
8. First Things First by Stephen Covey – The best time management book I have ever read and a worthy follow up to The 7 Habits Of…’ (Franklin Covey)
9. The Fight for Competitive Advantage by Tom Peters and Richard Scase – a rather expensive 5 cd set of these guys live. If you cannot afford it buy anything by Tom Peters. (Red Shop)
10. The Power Of Full Engagement by Jim Loehr & Tony Swartz – A stunning book that I would encourage anybody to read that wants to take an holistic approach to their life and see huge improvements. These guys have set the bar on performance and tell you how to reach it in simple effective steps.

I hope you enjoy any you may read and as always, I’d love feedback via my website

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