In my book Aligning With Your Core Values I go to great lengths to explain that values are completely subjective.
That we are all a product of our upbringing and environment as such what we value most highly is by and large an accident of birth.
That’s the reason it’s ridiculous to negatively judge other peoples values because in effect you’re telling them they were wrong to be born into that household at the time in that country.
On the flip side, it’s equally pointless judging somebody’s values positively because the same logic applies.
And anyway, the only reason we like other peoples values are because they are similar to ours, there is no objectivity involved.
Having said all that, I’m about to contradict myself and say that values such as caring, empathy, compassion and connection are always good, and poverty, misery and suffering are always bad.
I’m pretty sure we can both agree on that, right?
I read some alarming statistics yesterday that prompted this post.
- 37 million Americans rely on the charity Feeding America for food.
- Of that number,14 million are children
- In 2010 almost 5% of American households had to resort to emergency food pantries on at least one occasion
- Feed America now feed 50% more children than they did in 2006.
This isn’t the time or place for a political debate, but needless to say I think that is completely unacceptable in a country as wealthy as the United States.
Being hungry sucks. Being hungry at Christmas sucks even more.
I want to help, and I want you to help me help.
Here’s what I plan to do in the run up to Christmas Day.
Aligning With Your Core Values retails at $35, however for every copy I sell between now and Christmas I’ll donate $20 of that to Feed America.
I will also donate 100% of any of my other self development books.
In terms of clients I am rammed at the moment and even had to pull my special offer of 15% holiday discount.
However, for every new client I take on between now and 25th December I will donate 25% of my fee to Feeding America.
Just be aware I cannot start work with you prior to the new year as I’m fully booked until then.
Even if you don’t want the books or Life Coaching, you can always donate directly.
And if you can’t afford to donate that’s cool, write to your Senator and ask why are so many people in this country hungry and more to the point, what is he or she going to do about it?
NOTE: I sent this post (or one very similar) to my newsletter list yesterday. It was very much a spur of the moment emotional response to what I’d read and I used the same headline.
I’ve never sent out an e-mail that prompted so many unsubscribes and I even had two e-mails of complaint telling me the headline was inappropriate.
At first I was annoyed with myself for upsetting people, but then I thought, no, fuck ‘em!
It’s a headline on an e-mail for crying out loud.
That’s not unacceptable.
People starving whilst others throw food away and spend billions of dollars on unwanted gifts is what’s really unacceptable. Maybe if people were as vocal and keen to fire off e-mails about how that offends them, we wouldn’t be in this mess?
I’m ranting again, aren’t I?
Oh and by the way, a very happy holiday season to you and yours!
Update: I just wanted to share this with you and thank you for allowing me to make this donation!
Thank You! Your Donation Is Complete
Thank you for your donation of $100.00. We appreciate your support of Feeding America and our work to end hunger. Your gift will help provide 800 meals to feed families in need all across America.
If you have any questions or concerns about your donation, please feel free to contact us.