How Not To Write A Guest Post

writer strugglingWarning: This post is dripping with sarcasm and should only be read by people who vehemently disagree with the phrase,  “Sarcasm is the lowest form of wit”

It also has minimal self development value, unless that is you’re a self development blogger, then it’s a must read.

So if you’re still interested and not looking to be offended, read on!

I usually get sent between 5 and 10 guest posts per month and I turn the vast majority down for reasons such as:

  • Covering topics I have already covered in depth
  • Not adhering to my guest post guide lines.
  • Offering little or no real value to you the reader
  • Poor writing (often needing more editing time than it would have taken me to have written a post myself)
  • Being plain boring or uninspiring
  • Being way too sales oriented

The post I’m about to show you is the single worst I have ever been sent in over 6 years of blogging and pretty much ticks every one of the above boxes.

I’m not kidding when I say I was crying with laughter when I read it.

However, there is a serious side to this post and I’m not just looking to commit murder by sarcasm (which is why I have taken the guys name out).

If you’re a blogger or just a writer in general this is a great example of what not to do when sending your material for other people to publish.

I have removed the links to his site and I have also added some paragraph breaks because it’s really difficult to read without them.

Everything else is as it came to me including the ‘bolding’ and I shall add my notes as we go along.

—————————————-

We from #### advisors would like to submit our article for your review.  It was written by one of our good writters ##########.  Thank you and looking forward to your approval.

Tim: Well thank the Lord he’s a good ‘writter’ because the world needs more good ‘writters’ in my opinion. I have since wondered what it would have been like if they’d use one of their not so good ‘writters’.

Title: To know what Career Coaching is, find out what a Career Coach does

Tim: Nice lengthy self evident headline which would be chopped off by Google because it’s too long for SEO (search engine optimization)  purposes. Google won’t read anything past the 70th character of a headline.

A much cleverer title would have been “What is a Career Coach?” because that’s a search term that will be regularly typed into Google and thus if published on a site with a high enough ranking will be found by others interested in the topic for potentially years to come.

Body:

The coaching business has been growing in the past years and if you are interested in starting your own business a good niche in this business is career coaching.

Tim: Career coaching is not a niche, but ho-hum.

Many people are not happy and satisfied with their work and this may be due to the fact that they are not happy with what they are doing.

Tim:  No shit Sherlock? So some people are unhappy at work because they don’t enjoy what they’re doing! Wow that never crossed my mind before, I need to reassess my own coaching style because I’ve obviously been a damn fool.

They do not feel they are fulfilled with their job and career. If people feel this way, they will not be able to succeed in their career goals. Finding out how your clients feel about their present jobs is part of what a career coach does.

Tim: Just a poorly constructed sentence and we can see the start of keyword stuffing and highlighting. This was a practice that was big a few years ago. Apparently our friend hasn’t been keeping up to date on Google algorithm changes because this offers little to no value and can in extreme cases damage your Google ranking.

To know more about career coaching, one must look into what a career coach does.

Tim: To know what a career coach does you must look at what a career coach does? That was revolutionary to me and I’m so glad I was enlightened. I had planned to study Llama Farming in Northern Ecuador to get a clearer understanding of what career coaches do. Thankfully I now know that would have been the wrong approach.

A career coach helps their clients discover what they really want to do with their lives in terms of their career.

Tim: Another nugget of wisdom that few people will have realized.

They will discuss what their clients enjoy doing and what their goals are and what they can do to start on these goals. Laying out your plans and having a clear perception of what you want is the first step to reaching your goals. Having the career you want will surely make you content and happy about your work. Helping your clients in these facets is what career coaching is all about.

Tim: For such a good ‘writter’ he’s all over the place with who he’s talking to. Either talk directly to the reader or don’t, but don’t flick back and forth.

Now that we have determined what career your client wants, part of what a career coach does is putting your client on the right path that will follow the career they want.

Tim: He’s taken keyword stuffing to an entirely new level now and the highlighting of his chosen keyword phrase is ridiculous and confusing to the reader.

We must learn to place them and lead them to the direction of the career they desire.

Tim: Another poorly written sentence. Also I don’t know enough about career coaching to say this for sure so I could be wrong, but Life Coaching sure isn’t about leading clients anywhere.

Let us say your client wants to become a teacher. Career coaching will tell them, make sure you have the education you need to become one. It also is good to start them with tutoring children to see if this is what they really want.

Tim: Really? So the best option for teachers is to practice on children? Are you kidding me? They are the last people you should be practicing on when they are so impressionable.

Your client will depend on you for guidance. What steps do they need to take to achieve this career of theirs? It is not ideal for one who wants to become a teacher to begin working as a food server. This will lead them to the wrong path

Tim: That’s a very astute point and an issue for many coaches. I’m always having clients who want to be Attorneys deciding Goat-herding is the best starting point and others who want to join the medical profession insisting they segue in via a job as a cage fighter.

That is why it advisable for you to write down your goals and how one will go about it. This is what career coaching is. It ensures that the path to their chosen career is followed and with this your role as a career coach has become successful.

Tim: It seems to me he’s saying career coaching is really just about setting goals. Cool, because if you want help just setting goals you can sign up for my newsletter and get an in-depth guide for free!

And that was it in its entirety.

The Takeaways

The sole purpose of his post was to promote his own services and gain some ‘Google Juice

In no way does it offer anything of value to you the reader, or even me the host for that matter.

It comes in at a grand total of 401 words (if he’d bothered to check, he’d have known my guest post minimum requirement is 750)  and I think about half of the words he uses are career and coach.

If you are wanting to submit a guest post to anywhere, do your research first and try and understand what will appeal to the hosts readers.

I recently spent an hour researching a popular site so a post I had planned was tailored specifically to their needs and not mine.

If possible read up on them, form connections through social media and start a relationship before you go steaming in.

And for heavens sake, read the post before you send it and then maybe get somebody else to read it too. If the other person starts giggling, consider a re-write or taking up another career.

My guess is this guy was banging out posts by the dozen whilst getting somebody else to send them out to sites with a higher ranking than his.

I’d love to know how many got accepted. My guess would be zero.

Was I too tough do you think?

I know I ripped the guy a new one and then ripped his new one a new one too, but it kind of deserved ripping.

I’d welcome your thoughts.

Letting Go

Has there been a time when you became too attached to someone or something; but later found the strength to let go?

If so, my friend Alex Blackwell of The BridgeMaker is inviting you to share your story and receive a free autographed book. You can find more details and submission guidelines here: Letting Go: True Stories of Hope.