It’s much better to retain a stiff upper lip and when asked how things are to say;
“Couldn’t be better”
Well let me break with convention for a moment and imagine you have just asked me how the project to give 1,000,000 copies of How To Be Rich and Happy away to good causes is going.
“Actually thanks for asking, it’s going rather crap.
Book sales are steady, but at nothing like the level we need them to be to make this happen and getting charities interested is really, really tough because they are so suspicious.
We did think we had the local Salvation Army distribution center set up to take 1,000 or more after John and myself donated some of our other books at Christmas, but now they aren’t responding to our calls or e-mails. And yes, I get the irony of the Salvation Army not taking our calls!
The bizarre thing is 5 publishing companies overseas have seen the book and every one bid for the rights. We have now sold into Germany, Netherlands, France and China (we turned the UK down because they wanted the ebook rights too), yet in the US we’re struggling to give the damn thing away
18 months into the project and I have to confess to feeling like I am at my lowest ebb with it and wonder if we’d just have been better selling the rights and making a load of money for ourselves”
That would have been my honest answer.
When you get into a situation like this there are two options.
Option 1: Give in.
This would involve backing down, losing face, looking like a hypocrite, but probably making a decent advance and gaining a lot of great publicity for my Life Coaching practice when the book publishes in the US.
Option 2: Step it up
This involves backing down, losing face, but not looking like a hypocrite or making any money.
The backing down and losing face bit is because we said we wouldn’t use affiliates for this project. After all it’s for charity, so we want every penny we can get, but I think we are at the stage where we really need help and if that means we have to pay for it, so be it.
You’ll be glad to know we are adopting the second approach and as such we are introducing an affiliate scheme.
We will be paying affiliates 40% commission for every book purchased. That equates to $10 for every hard copy and $7.60 for every ebook.
If you have a blog or large following on Facebook you can now sign up, earn some money and help a great cause into the bargain. Can I hear win/win?
And by the way, if you want a review copy of the book for your blog, please let me know and I’ll get one to you.
We want to go a stage further though and start to really get the book out there in volume.
Therefore, we’re doing a really special offer and earmarking some cases for sale to people that want to give them out to friends, colleagues or employees.
The retail cost of a complete case of 60 books is $1,500.
However, we are prepared to sell 10 cases for only:
Drum roll maestro please!
$250 plus $25 shipping*
That’s barely more than a Grande Latte per copy!!
The only condition is that the books are gifted and not sold on.
So what do you say, do you want to look like Santa in Spring and do a load of good in the world?
If so simply make a donation PayPal on the How To Be Rich and Happy site for $275 and then I will contact you to arrange shipping.
If you know a business owner or generous soul that may be interested I’d love you to bits and promote you to BFF status if you tell them about this offer.
* This offer is for the US only, please ask for overseas shipping rates
Being Offended Is a Choice
I was unfollowed on Twitter this weekend by somebody that was offended by the following tweet I made from the gym:
“Is there anything more embarrassing than farting on the treadmill? Not saying I just did that or anything, just er, hypothesizing.”
I understand my humor isn’t for everybody, and rightly so. However, being offended is a choice we make and it’s almost never a good one.
It leads to a heightened sense of our own values and importance and a belief that we have things nailed down morally and other people don’t, which quite frankly is arrogant and absurd.
Choose not to be offended
Or if that won’t work, reserve those negative emotions for stuff that really matters like poverty, war, homelessness, starvation, injustice etc.